With the intensification and merger of Information Technology and global Trade, there are no concepts of time, space; no boundaries; no starting points and no endings. The world economy becomes smaller. Real estate industry has then become interminable as it goes through all the continents of the world, struggling to make a big jump to top the customer’s engine search.The possibility of obtaining high ranking in searches is not an easy task with millions of real estate developers competing in the whole planet. Information Technology which is a processing of information with the use of technology such as computers and electronics could have rolled over from the poltergeist of Karl Marx, Adam Smith and other famous philosophers during the industrial revolution that is now haunting developing countries as it look for an innovation that will replace the philosophers’ standpoint as critics of economy. This is a gigantic and massive amelioration to companies seeking to pull customers click their website promotions and new information about real estate business with accuracy and efficiency. Within the sphere of information technology is the artistic component of maximizing the method to obtain a high position in the web ranking- the search engine optimization.Search engine optimization comes along the issue of Information technology, online marketing and globalization where business and economic activities call for the need to conquer online fame across the countries. Real estate industries are just one of them, needing to market the product not only around the County, but beyond the jurisdictional limit of any States.Search Engine Optimization or SEO ensures to get a real estate site to the top placement on the World Wide Web. It is the formula for a successful online career, improving the relevancy and structure of the site to increase traffic and eventually revenue. From MSN, Google, Overture, Yahoo, WebCrawler and Inktomi, the real estate site acquires a set of standard manipulated by a qualified Search Engine Optimization group for a high ranking and top placed website. Internet marketing has been a life- supporting steam engine of the real estate developers and agents to connect to prospective buyers everywhere even without them doing affirmative physical steps. Because more and more clients are depending on internet information and searches, the realtors struggle to jump to the top of the customer search. By getting to the top, millions and millions of people around the world are expected to visit the website in search for good real estate deals. The paradigm of optimization therefore introduces new projected sales, investments, or positive commitments for the company’s favor.While some companies may regard Search Engine Optimization to be only one component to an online marketing, search engine placement can generate up to 90% traffic to a real estate website. Along side with this, people and investors who are indeed looking for real properties shall know that somebody’s realty business exist among other equally competitive developers or companies. Products, real property promotions, services and stylish design of a website are all futile if the online site will just sleep together with scrap websites that are not getting a notice from online searchers.